Female Creatives Share Struggles With Balancing Real Life And Lifestyle Brands

BOSTON, MA - JUNE 8: Laura Macris works at her shop Whitney + Winston in Boston on June 8, 2018. For a generation of female style entrepreneurs, Kate Spade was more than a fashion icon. The vivacious, witty designer, who committed suicide June 5 at age 55, was the inspiration for pivotal choices that shaped their careers. Now, some are reflecting on the pressures involved in merging personal identity and lifestyle brand, and wondering how to find a better balance. Macris, the co-owner of two Crush womens boutiques and the Whitney + Winston childrens store, said she feels the pressure to update her Instagram pages and stories constantly. To create a brand from the bottom up you need to grow it, and it can be overwhelming and all-consuming, she said. (Photo by Suzanne Kreiter/The Boston Globe via Getty Images)
BOSTON, MA - JUNE 8: Laura Macris works at her shop Whitney + Winston in Boston on June 8, 2018. For a generation of female style entrepreneurs, Kate Spade was more than a fashion icon. The vivacious, witty designer, who committed suicide June 5 at age 55, was the inspiration for pivotal choices that shaped their careers. Now, some are reflecting on the pressures involved in merging personal identity and lifestyle brand, and wondering how to find a better balance. Macris, the co-owner of two Crush womens boutiques and the Whitney + Winston childrens store, said she feels the pressure to update her Instagram pages and stories constantly. To create a brand from the bottom up you need to grow it, and it can be overwhelming and all-consuming, she said. (Photo by Suzanne Kreiter/The Boston Globe via Getty Images)
Female Creatives Share Struggles With Balancing Real Life And Lifestyle Brands
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